Carl Fisher, the wealthy original developer of Miami Beach, envisioned Lincoln Road to be the Miami Beach counterpart to Fifth Avenue in New York, or Rodeo Drive in Los Angeles. And indeed in the boom times of South Beach in the 1930's, 1940's, and 1950's, it could match those upscale fashionable shopping districts. Fisher's concept was that Lincoln Road would be the way to draw together the east and west sides of Miami Beach.

Today, Lincoln Road is a pedestrian mall between Alton Road and Washington Avenue. It is once again thriving as a shopping and dining area. Unique stores offer items not typically found in malls, and restaurants and cafés are common. Most restaurants offer either indoor or outdoor seating, including in the middle of the pedestrian mall area. And without question, the people watching on Lincoln Road can match any place in the world. There seems to be a constant flow of stunningly attractive women and men passing by, and many wear fashionable clothes with a major dose of sexy.